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Kevin Foisy Sponsor

New Sponsors

High Performance Motorsports Marketing

Why Motorsports Marketing?

  • New product distribution channels
  • New customer acquisition opportunities
  • Support advertising with direct response and enrollment programs
  • Entertain your key clients or prospective customers
  • Proven to reach the most loyal segment of consumers
  • Strategic use of vendor and co-op marketing dollars

Return on Investment (ROI)

Sponsor Kevin Foisy

Execution

  • Trackside marketing
  • Branding on car
  • Appearances
  • Promotion launch
  • Initiate PR strategy

Strategy & Development

  • Address marketing needs
  • Align resources
  • Marketing plan draft
  • Finalize budget/costs
  • Sign agreement

Discovery

  • Introductions
  • Learning
  • Understand goals
  • Decide on alignment
  • Understand budget

Racing Demographics

Do you purchase name-brand products that sponsor racing?
Yes  89%
No  11%

Gender
Male  64%
Female  36%

Age
Under 18  8%
19 to 24 15%
25 to 34  25%
35 to 44  29%
45 to 54  17%
55+    8%

Household Income
Under $75K  17%
$75,000 to $125,000  29%
$125,000 to $200,000  21%
Over $200,000  13%
Not Applicable  20% 

Education Level
High School or Less  8%
Some High School  3%
High School Graduate  33%
Trade/Vocational  11%
Some College  29%
College Graduate  9% 
Some post-graduate  3%
Post-graduate degree  4%

Please indicate the number of races you attended in the 2005 season.
1 to 3  55%
4 to 6  11%
7 to 10  5%
Over 10  10%
None  19%

Are you Employed?
Full-time  82%
Part-time  5%
Retired  8%
Unemployed  5%

Do you…?
Own home  77%
Rent home  11%
Rent apartment  6%
Other  6%

How many hours per week do you use the Internet?
0 Hours  27%
2 Hours  16%
4 Hours  12%
6 Hours  8%
8 Hours   6%
10 Hours   7%
More than 10  Hours  24%

What is your Marital Status?
Single/Never Married  25%
Divorced/Separated  13%
Married  60%
Widowed  2%

Key Markets

Our 2009 racing schedule will provide direct access to consumers and will receive media coverage within the following major markets:Ontario Map

  • Toronto, ONT
  • Ottawa, ONT
  • Barrie, ONT
  • Hamilton, ONT
  • Oshawa, ONT
  • Mississauga, ONT
  • Kitchener, ONT
  • St. Catherines, ONT

Kevin Foisy Racing provides an affordable and focused way to reach consumers in Ontario, Canada.

Our marketing methods go where traditional advertising doesn’t!

 

 

Legend Car Branding

sponsor kevin foisy racing

1. Primary Sponsor
1. Primary Sponsor
2. Associate #2
2. Associate #3
2. Associate #4

ARCA Car Branding

Primary branding available for the quarter panel and hood.
Vendors will share costs for associate sponsorship positioning.

Program Capabilities

Marketing Capabilities

  • New customer acquisition programs
  • Branding
  • Retail sell-in programs
  • Sweepstakes management
  • Cross-promotion coordination
  • Loyalty/Affinity programs
  • Event/Hospitality management
  • Enrollment/Registration
  • Online promotion integration
  • Inventory/Lift promotions
  • Media activation & management
  • POS activation
  • Specialized web content mgt.
  • e-Marketing strategy
  • Mobile marketing
retail activation

Retail Activation

  • Utilize retail marketing events as a way to promote supporting program vendors.
  • Foisy Legend car visits at your retail locations to drive traffic.
  • Build special product displays featuring program vendors.
  • Reward customers with discounts on tickets (or free tickets) with purchases.
  • Leverage track and Legend car series marketing assets such as buy 1 get 1 free passes for your employees – host an employee night at any Ontario Legend Series event.

Sponsorship Programs

Primary (1)

  • Branding on Primary Sponsor panels (refer to placement #1).
  • Choose paint scheme colors
  • Catered hospitality event for 25 at THREE Ontario Legend Series events.
  • 10 retail appearances
  • 4 season-long general admission passes.
  • 2 season-long pit pass
  • Primary logo placement on Kevin Foisy Racing t-shirts.
  • 500 complimentary passes to Ontario Legend Series events – to be utilized for in-store vendor activation.
  • Primary branding, coupons and logos on Kuhn Racing hero cards.

Major Associate (3)

  • Branding on one major associate sponsor positions (refer to placement #2).
  • Catered hospitality event for 25 at ONE Ontario Legend event.
  • 4 retail appearances
  • 2 season-long general admission passes
  • 1 season-long pit pass
  • Logo placement on Kevin Foisy Racing t-shirts.
  • 250 complimentary passes to Ontario Legend Car events – to be used for in-store vendor activation.
  • Logo placement on hero cards

ARCA Event

  • Complete paint scheme and decal package according to your specs.
  • Includes primary sponsorship placement for Mac’s and associate sponsor placement for vendors.
  • Hospitality and pit passes for 25 corporate visitors and their families.
  • 5 show-car visits within 3 weeks of the scheduled event.
  • 250 FREE passes to give away as part of a store promotion.

Please contact for pricing

Interested advertisers please call (613) 715-2826 or email kevin@kevinfoisy.com